Press
Pass® Unveils a Commemorative Dale Earnhardt Jr. Race-Used
Firesuit Card
November
19 , 2002 Charlotte, N.C - In an effort to reward collectors that
have been patiently waiting for their Dale Earnhardt Jr. autograph
card redemptions to be fulfilled, Press Pass has created a bonus
Dale Earnhardt Jr. race-used firesuit card. This special card
commemorates Dale Earnhardt Jr.'s 1999 Busch Grand National championship
season, featuring a race-used swatch from his championship season
uniform and celebratory photography.
It is important to note that this card is a bonus to collectors
waiting on their Dale Earnhardt Jr. autograph card. Press Pass
continues to work on a daily basis to obtain these autograph cards,
and will start distributing them to collectors as soon as they
are obtained.
"This unique card was created specifically to reward collectors
for their patience and understanding during this unprecedented
delay in acquiring Dale Earnhardt Jr.'s Press Pass autograph cards,"
explained Tom Farrell, Director of Marketing for Press Pass, a
division of Racing Champions (NASDAQ: RACN). "We hope this
bonus Dale Jr. race-used memorabilia card helps to emphasize our
efforts to keep collectors' best interests in mind."
In order to build additional awareness for these cards, Press
Pass will also insert a small percentage of these special cards
into hobby packs of Press Pass 2003 (available in mid December).
Collectors entitled to the bonus Dale Earnhardt Jr. race-used
firesuit card will start receiving them immediately.
Racing Champions (www.rcertl.com) is a leading producer and marketer
of innovative collectibles and toys targeted at males of all ages.
The Company's diverse product offering includes scaled die-cast
replicas of John Deere agricultural equipment and NASCAR stock
cars, other licensed vehicle replicas, pre-teen toys, sports trading
cards, racing apparel and souvenirs, and collectible figures.
These products are sold under the Company's market-focused brand
names, including Racing Champions®, Ertl®, Ertl Collectibles®,
American Muscle, AMT®, W. Britain®, Press Pass®
and JoyRide Studios. The Company reinforces its brands and
enhances the authenticity of our products by linking them with
highly recognized licensed properties including NASCAR, NHRA,
John Deere, Case IH, Polaris, Honda, Caterpillar, Ford, GM, Chrysler,
Texaco, Warner Brothers, Gullane Entertainment, Nintendo, Sega
and Electronic Arts. The Company's products are marketed through
multiple channels of distribution, including mass retailers and
specialty and hobby wholesalers and retailers, OEM dealers and
to corporate accounts for promotional purposes. The Company sells
through more than 20,000 retail outlets located in North America,
Europe and Asia Pacific.
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